According to Steve Heyer CEO, marketers and media agencies should start changing the way they do business or else their corporations are headed to a collapse. Heyer's notes on this were given long ago, yet they prove true now. Perhaps his most memorable words on them were given in 2003, during a notable address of his peers.
The man occupies a top position in Starwood Hotels & Resorts Worldwide. His words from some years past were eventually continued in subsequent interrogations regarding them. He claimed that he is not marketing rooms in hotels but entertainment and lasting memories.
Heyer's emphasis was on the marketing of an experience. Memorable experiences, in other words, would be the products. Technically, what is being offered has not really changed: it is simply the way of looking at it that has.
In the 2003 speech, he proposed to marketers and media leaders to become more customized and personalized in delivering their services and products, and aim for the empowerment of consumers. This is precisely what one now observes in businesses: customization. This is a theme most strongly supported by digital products and companies nowadays.
The latest developments have also spelled difficulty for people in entertainment. The development of applications capable of ripping sound from CDs, for instance, led to music producers suffering. Suddenly no-one wanted to pay for songs any longer, opting instead to get them free, off the Net.
The music industry momentarily went into chaos, which is a scenario referred to in Steven Heyer’s keynote address. In his 2003 speech, the CEO turned to music executives and reminded them of the changing ways of producing and reproducing music due to the empowerment of consumers. Heyer insisted that even those in television had to look out for how the new circumstances could affect them.
Steve Heyer argues that modern marketing efforts should focus on the creation of cultures, not products. In the interview explaining his marketing strategy for Starwood Hotels, he furthered explained that they are now a company engaged in distributing entertainment and unforgettable experiences. This would thus place the onus of drawing in consumers on the entertainment value of the hotels in question, as opposed to their actual ability to "house" people in need of a place to stay temporarily.
In order to achieve the goal, Heyer has brought in Victoria's Secret, partnering with it to promote the hotels through the fashions shows being hosted for the lingerie line. Only certain persons in the Starwood hotels are allowed to attend the runway shows. Here we see the application of Heyer's concepts.
Heyer has also spoken out against slapping on brands in films. He found it reprehensible for its lack of contextual significance. To him, such random inserts would serve little purpose, either for the film or for the company.
A look at Coca Cola's roster of past chiefs shall show Steve Heyer CEO on it. And with Coca Cola, he demonstrated contextual placement of brands into TV programs. He managed to get Coke cups on the table of the judges for a certain talent competition aired on TV, ensuring contextual visibility.
When in search of relevant info about online marketing and business in general, hitting the link will help.
Monday, February 27, 2012
Saturday, February 4, 2012
Advantages of Having Masters of Education
More and more people are becoming interested in pursuing a masters of education but being blind sighted by expectations is something they want to avoid. There are those who see masters programs are very difficult to achieve. There are also those who are doubtful of their capabilities as a graduate student.
People will continue to have misconceptions about a masters of education degree unless they are given the correct information on what it really is. There are different courses offered from institution to institution. But the following might give you a better idea about what a masters in education has in store for you.
The thing about education degrees is that you are not limited to one choice and this is why you should consider an area that you prefer. Of course you have to think about your career path when choosing programs but it is also smart if you focused on your preferences. For example, if you intend on working under a language and literacy specialization, math subjects might not be that useful.
Expect to do a lot of reading in your master in education program: in fact, expect to do more reading than you have ever done in your life. A part of being in a graduate program is that professors expect you to go to class prepared. Whenever your teachers are discussing the topic at hand, it is possible for you to raise questions and share your insights.
When it comes to pursuing a master’s degree, professors and classmates appear more as colleagues. Collaboration is one of the most important factors that play a role when it comes to the discussions here. Not only do students get to share their ideas but professors also participate in the exchange and this is what leads to learning in this case.
Class participation is considered as a requirement when it comes to this. Whenever there is a lecture and you do not catch something that was said, you really should make the necessary inquiries. If you are a student who is engaged in a graduate degree, you really have to work independently but proactively.
Usually, teachers are the ones who are advised to take a masters in education course but it is also an ideal setup to gain working experience while pursuing a degree. Graduate classes teach new theories and strategies and getting to implement and practice them the next day would be beneficial to the learning process. Here is where practice leads to further understanding when it comes to the concepts being taught in class.
Online, there are opportunities for masters degrees in education for people looking for a more convenient alternative. There are numerous accredited distance learning programs that allow individuals to take classes from home. What you have here is an alternative that will work for working professionals who are intent on pursuing a career while keeping their current jobs.
Graduating from a masters in education is something that will guarantee better employment opportunities for any individual. When it comes to educational services, this is an industry that is one of the biggest industries in the USA. There are really a lot of things that people can expect if they manage to complete a masters in education degree.
There are individuals who are reluctant to pursue a masters in education simply because of ignorance of what the degree entails. When it comes to this kind of program, discussed here are some of the things that you will be dealing with if you decide to pursue a degree. The thing about a masters of education is that it is a degree that can come with advantageous benefits for the graduate.
When in need of reliable info about online masters degree in education as well as about master in education, feel free to hit the link.
People will continue to have misconceptions about a masters of education degree unless they are given the correct information on what it really is. There are different courses offered from institution to institution. But the following might give you a better idea about what a masters in education has in store for you.
The thing about education degrees is that you are not limited to one choice and this is why you should consider an area that you prefer. Of course you have to think about your career path when choosing programs but it is also smart if you focused on your preferences. For example, if you intend on working under a language and literacy specialization, math subjects might not be that useful.
Expect to do a lot of reading in your master in education program: in fact, expect to do more reading than you have ever done in your life. A part of being in a graduate program is that professors expect you to go to class prepared. Whenever your teachers are discussing the topic at hand, it is possible for you to raise questions and share your insights.
When it comes to pursuing a master’s degree, professors and classmates appear more as colleagues. Collaboration is one of the most important factors that play a role when it comes to the discussions here. Not only do students get to share their ideas but professors also participate in the exchange and this is what leads to learning in this case.
Class participation is considered as a requirement when it comes to this. Whenever there is a lecture and you do not catch something that was said, you really should make the necessary inquiries. If you are a student who is engaged in a graduate degree, you really have to work independently but proactively.
Usually, teachers are the ones who are advised to take a masters in education course but it is also an ideal setup to gain working experience while pursuing a degree. Graduate classes teach new theories and strategies and getting to implement and practice them the next day would be beneficial to the learning process. Here is where practice leads to further understanding when it comes to the concepts being taught in class.
Online, there are opportunities for masters degrees in education for people looking for a more convenient alternative. There are numerous accredited distance learning programs that allow individuals to take classes from home. What you have here is an alternative that will work for working professionals who are intent on pursuing a career while keeping their current jobs.
Graduating from a masters in education is something that will guarantee better employment opportunities for any individual. When it comes to educational services, this is an industry that is one of the biggest industries in the USA. There are really a lot of things that people can expect if they manage to complete a masters in education degree.
There are individuals who are reluctant to pursue a masters in education simply because of ignorance of what the degree entails. When it comes to this kind of program, discussed here are some of the things that you will be dealing with if you decide to pursue a degree. The thing about a masters of education is that it is a degree that can come with advantageous benefits for the graduate.
When in need of reliable info about online masters degree in education as well as about master in education, feel free to hit the link.
Friday, February 3, 2012
Selecting the Best MBA Programs Online
Almost all students who really want to pursue a degree in MBA will find it difficult to choose the best online MBA programs. In fact, even though you have wanted to pursue an MBA years before, not being able to consider all your options is but a foolish move. There are a lot of factors that you have to consider before you get the right option.
Being identified apart from other students is a goal that an MBA graduate wants to achieve. Students can select from a variety of institutions and schools that provide MBA education. Aside from a traditional business school, students can also choose among the options of studying in an online university.
Each university that offers MBA programs possesses good and not-so good qualities and one can cull bad schools from good through these characteristics. Certain unique offerings are often made by some online institutions, making it even more challenging for the students to decide. It then makes it important for students to discern the best online MBA programs from the not-so-good ones.
The curricula offered by high-ranking MBA schools revolve around management, finance, economics, accounting, marketing and human resource. For some institutions, courses related to management are given more priority as compared to the other core subjects. Foundational courses are the most important modules that should be present in the program.
Distance learning programs capitalize on communication and technology, so it is important for the student to know how the school will efficiently address these factors. Most distance learning institutions provide virtual learning environments to facilitate learning. Introduction and tutorial classes are sometimes provided by top MBA programs so that their students feel comfortable using the system.
One of the main qualities of a good MBA program would be its accreditation or certification from a high organization. Possessing an accreditation implies that the institution is capable of providing students with high-quality education. In the real world, the preparation provided by the institution will prove to be very essential.
When considering which are the best online MBA schools, several factors should come into play. Tuition and enrollment fee, university ranking and support facilities for students are just some of the aspects that should be looked into. More importantly, every student should know that another's preference for the best online MBA school might not be the same as one's own.
Conducting research is the best way to know the important factors in choosing the school. Visiting the websites of the online institutions and getting feedback from previous and current students will be very helpful. You can also learn more about the programs in your preferred school by visiting online forums or attending school fairs for MBA students.
To get a productive result from the ranking, you should make a list of your preferences and personal factors when ranking the schools. When doing this, you should consider those things that you think are the most important in your education. Rankings created by some organizations can be helpful in creating your own ranking, but you should always take your own requirements as the primary basis for consideration.
Start developing your decision-making abilities, which are characteristic of a good MBA graduate, by taking all the options and factors into account. Since it is a major choice, selecting the online MBA courses will make up a big part on the whole picture. The challenges of making this decision can be hard, but the results will be worth it.
If you want some trusted information about best mba programs, do not hesitate to hit the link.
Being identified apart from other students is a goal that an MBA graduate wants to achieve. Students can select from a variety of institutions and schools that provide MBA education. Aside from a traditional business school, students can also choose among the options of studying in an online university.
Each university that offers MBA programs possesses good and not-so good qualities and one can cull bad schools from good through these characteristics. Certain unique offerings are often made by some online institutions, making it even more challenging for the students to decide. It then makes it important for students to discern the best online MBA programs from the not-so-good ones.
The curricula offered by high-ranking MBA schools revolve around management, finance, economics, accounting, marketing and human resource. For some institutions, courses related to management are given more priority as compared to the other core subjects. Foundational courses are the most important modules that should be present in the program.
Distance learning programs capitalize on communication and technology, so it is important for the student to know how the school will efficiently address these factors. Most distance learning institutions provide virtual learning environments to facilitate learning. Introduction and tutorial classes are sometimes provided by top MBA programs so that their students feel comfortable using the system.
One of the main qualities of a good MBA program would be its accreditation or certification from a high organization. Possessing an accreditation implies that the institution is capable of providing students with high-quality education. In the real world, the preparation provided by the institution will prove to be very essential.
When considering which are the best online MBA schools, several factors should come into play. Tuition and enrollment fee, university ranking and support facilities for students are just some of the aspects that should be looked into. More importantly, every student should know that another's preference for the best online MBA school might not be the same as one's own.
Conducting research is the best way to know the important factors in choosing the school. Visiting the websites of the online institutions and getting feedback from previous and current students will be very helpful. You can also learn more about the programs in your preferred school by visiting online forums or attending school fairs for MBA students.
To get a productive result from the ranking, you should make a list of your preferences and personal factors when ranking the schools. When doing this, you should consider those things that you think are the most important in your education. Rankings created by some organizations can be helpful in creating your own ranking, but you should always take your own requirements as the primary basis for consideration.
Start developing your decision-making abilities, which are characteristic of a good MBA graduate, by taking all the options and factors into account. Since it is a major choice, selecting the online MBA courses will make up a big part on the whole picture. The challenges of making this decision can be hard, but the results will be worth it.
If you want some trusted information about best mba programs, do not hesitate to hit the link.
Subscribe to:
Posts (Atom)